SOS Children’s Village:
Donor Portal
SOS Children’s Villages, a 70+ year-old global non-profit focused on supporting children, was looking to engage and retain existing donors, as well as seek new donor audiences in the Norwegian market. They were looking for a way to visualize the development of a new donor platform, they did not have one. We created one for them!
Role: Lead UX Designer & Researcher
Teams: SOS Children’s Village Representatives, Project Manager (Claire Shapiro)
Design Process.
The creation of a functional prototype falls short if it is not accompanied by actionable measures and a plan for testing. The heart of every prototype is to understand behavioral triggers and how they affect consumer actions. By understanding this behavior, we can change it.
Step 1: Understand The Problem
Our team worked closely with the SOS Children’s Village team to map out the current customer journey flow for donations and identify where people were dropping off. We then mapped the future journey to better understand how to make users behave in this ideal future.
Step 2: Understand The User
By creating personas we were able to reach out to the correct demographic to validate problem assumptions and persona validation. Understanding what triggers do different users need to behave a certain way.
Step 3: Validate The Assumptions
At the core of every prototype, we focus on the validation or invalidation of assumptions. By prioritizing the ones we wanted to test, we created moments within the prototype that addressed them individually - in turn allowing us to see if our personas and customers adhere to these solutions.
